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Presale Without Fail: The Secret to Launching New Communities with Maximum Results
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Review
"Kevin is the original. He demystifies the pre-sales process and makes it easy for any builder to boost profits and create momentum in new community launches far beyond where they typically would be. It isn't theory, but something he did as builder himself that was created out of necessity during the Great Recession that has immense value in any market." Mike Lyon Do You Convert"Kevin is a gem in the homebuilding industry--he really 'gets' marketing, people, and technology. Then he combines all those elements into processes that consistently work!" Dave Clements CEO of Lasso CRM"No one is more provocative or passionate about marketing new homes than Kevin Oakley. ... Kevin has captured a simple formula that he manages to teach in a remarkably enchanting way. Learn the lessons, and you'll become a more successful marketer." Myers Barnes, MIRM Myers Barnes Associates, Inc.
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About the Author
Kevin Oakley has over fifteen years of experience running mar-keting and sales operations for home builders of all shapes, sizes, and areas of expertise. Kevin has worked for two different multi-billion-dollar revenue builders (NVR and Maronda Homes) and for a private family-owned builder (Heartland Homes). In 2018, he was also named to Professional Builder magazine's "40 Under 40" list for his leadership and contribution to the industry at large. During his two years with NVR, a top-five home builder, Kevin had full responsibility for all aspects of two home-building divisions in the Pittsburgh MSA, with revenues over $125 million. While at Heartland Homes, Kevin's management helped to grow sales by 15-20 percent each year during the downturn from 2008 to 2012, while simultaneously shrinking the marketing budget by over $1.5 million dollars. Kevin's extensive background and time spent in the trenches allows him to uniquely connect with the challenges you face in any real estate market. Whether it's launching new communities, increasing online lead volume or conversion, improving your customer's experience, lowering marketing costs, helping with web design, and so much more, he has a strategy for success. Kevin speaks regularly at the International Builder's Show and Pacific Coast Builder's Conference, as well as select local home-building associations and home-building companies looking to gain an edge over the competition. He is also the co-host (along with Andrew Peek) of the Market Proof Marketing podcast (www.MarketProofMarketing.com), the industry leading weekly show for the latest digital marketing insights and special guest interviews. You can reach Kevin at Kevin@DoYouConvert.com.
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Product details
Paperback: 90 pages
Publisher: Writers of the Round Table Press (August 22, 2018)
Language: English
ISBN-10: 1610660714
ISBN-13: 978-1610660716
Product Dimensions:
6 x 0.2 x 9 inches
Shipping Weight: 5 ounces (View shipping rates and policies)
Average Customer Review:
5.0 out of 5 stars
2 customer reviews
Amazon Best Sellers Rank:
#630,933 in Books (See Top 100 in Books)
Specific on steps and explanations for doing it a certain way.
As a sales and marketing leader in the new home construction industry, this book has helped me generate more traffic and more buzz about new communities than anything we have ever tried in the past. I have used this strategy multiple times in up and down markets and it works ! It's It is truly magic and you need to buy this book!
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